the fleetview blog
Delivery economics, dispatch engineering and the WhatsApp-first playbook — written for operators, not for algorithms.
Commission is only the visible line item. Here is the full arithmetic of what a marketplace order really costs an independent restaurant — and what changes when you own the delivery.
Ananya Iyer
What actually happens in the two seconds between an order landing and a rider being assigned — scoring, constraints, batching, and why explainability matters more than the model.
Vikram Shenoy
Your customers won't install your app, and they don't read SMS. Designing the entire delivery journey — confirmation to rating — inside the one app every Indian customer already opens 50 times a day.
Ananya Iyer
> fleetview init
Set up FleetView in 15 minutes. 14-day free trial, no card required — and never pay a commission again.